Category Archives: Advertising

Subway Advertising

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When you have a product or service that you want to talk about, advertising becomes the strongest tool. It will help you promote your business, attract more customers, improve sales, and increase your revenue. And one of the different types or mediums of advertising is subway advertising. Subway advertising is a very strong medium since it is not confined to one location, or one kind of audience. The traditional form of subway advertisements are print ads within the stations, banner posters inside trains, and advertisements covering the outside of the trains. But with the advances of our technology, new types of subway advertisements have emerged.

With these new types of Subway Advertising, there is innovative technology that uses images in lit panels. There are also subway advertisements that use 500 to 1,000 feet of grimy underground subway tunnels to create advertising and marketing space. Riders will be caught off guard and end up seeing a full- motion ad for 15 to 30 seconds.

But why does this form of Advertising and Marketing work? Well, basically because it is able to cut through all the clutter and distractions of other mediums. Also today, so many people are ignoring traditional advertisements. So with this new form of out-of-home advertising, advertisers will be able to create ads that are surprising and practically irresistible to ignore. This type of advertising also does not hinder from the beauty if outdoor landscapes unlike billboards. So advertisers can be rest assured that no problems or controversies will arise such as those with billboard advertising.

Also, those who were able to see the subway advertising asked questions and complimented the brand for the cool new advertisements. They even wanted to see more. And the very positive responses from the target consumers mean big ad revenues for the brand. More than 80 percent of the consumers were able to remember the advertised product in subways and only 20 percent can recall TV ads. This shows how effective this medium of advertising can be in terms of achieving your advertising and marketing goals and objectives.

The greatest benefit of subway advertising is that it has the ability to monopolize the time and attention of the passers-by. Since there is little else to distract and there are no other stimulus that are fighting for the potential consumers attention, it becomes much easier to get complete control over the individual, which makes it possible to have a greater impact. The many uses, possibilities and opportunities of this medium makes subway advertising a much sought after medium.

For more Effective Advertising through subways, contact the Best Advertising Agency in your area who could offer you the services and resources that you need. Advertising is an essential part of a businesss success. In order for it to work, you would have to do it the right way. And for that to happen, you would need help. And thats what advertising agencies are for. So dont hesitate to call them because you need their knowledge and expertise to make your advertisements a success.

Breaking News Advertising is Dead!

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Don’t agree?

Please ask your wife, husband or significant other-in other words, the nearest typical consumer-to answer the following 7 questions:

1.Does viewing pop-up ads on your computer curl your toes in orgasmic delight? Yes or No?
2.Does a mailbox filled with junk mail cause your palms to itch and sweat with nervous anticipation? Yes or No?
3.Do you suffer from outbursts of violent anger when a TV commercial is interrupted by a TV movie? Yes or No?
4.Do you prance around the parking lot with ecstatic abandon whenever you find a flyer on your car’s windshield? Yes or No?
5.Does keeping a phone next to your soup spoon on your dinner table (for fear of missing the next telemarketer’s call) help your digestion? Yes or No?
6.Do you drink pots of black coffee at 10 pm so you can stay awake to watch 30-minute infomercials at 4 am? Yes or No?
7.Do you drool at the thought of spending $300 on an iPhone just so you can see interactive ads on its big, cool screen? Yes or No?

Have I made my point? Yes or No?

Advertising is dead. If you’re a marketer… save your money.

Consumers have been over-advertised to and over-sold.

Unless you’re conducting a white sale, fire sale or going out of business sale-and halving or quartering your prices-advertising won’t get you a bang, a whimper or a nickel for your buck. Not anymore.

The only ads that still earn their keep are those in newspapers and on supermarket windows that read:

Big SALE Buy 1 Can of Campbell Soup for 89 Cents and Get a 2nd Can-FREE! Supplies limited! (or something like that)

Beyond that, the first reaction most consumers have when viewing any other type ad is not to believe anything it says.

And if they have no need, desire or knowledge of you, your product or your service, their second reaction is to play basketball. Their arm and hand muscles reflexively contract, causing them to roll up your ad into a tight little ball and shoot for the nearest basket.

Beware the Consumer’s Anti-Ad Third Eye

Because the consumer has become so desensitized to advertisements in general, if you don’t shove your ad, sales letter or flyer directly and firmly into their hands-they won’t even notice it.

It’s as if they’ve developed an anti-ad third eye that instinctively alerts them to an ad’s presence and then immediately shoot’s a signal to the brain-instructing their other two eyes not to see it.

For example…

How often, when surfing the web, have you run across a web page with a bright red, 40-word, one-sentence headline, ending with an exclamation mark or two or three?

Unless you’re searching for that particular web page, the average information-seeking web-surfer will immediately recognize that site as an ad, and click away-without even reading two words of it.

The same thing happens when reading the newspaper, or driving past a billboard on the highway…consumers simply refuse to look at the ads.

So What’s a Marketer to Do?

Advertorialize!

Huh? I’ll explain…

The success of the internet has proven one thing above all else. Human beings, which includes consumers, are addicted to information.

Google, the internet version of a library card catalog, exists, thrives, dominates and will eventually own the world, because consumers are in a constant, never-ending search for more and more information.

And why do consumers want ever more information that will convince, compel and persuade them to a certain point of view?

So they can make the most efficient, prudent and intelligent choice about whatever it is they want to own, possess, consume or BUY.

Yes, BUY.

Though consumers hate to be sold; they still love, nevertheless, to BUY.

And their decision to buy is most effectively influenced when they are provided with information that supports, confirms and increases their already resident desire to BUY!

Enter the Advertorial

The advertorial is an ad disguised as an editorial. A cunning wolf in sheep’s clothing. It’s roughly 80% useful, compelling and persuasive information and 20% sales pitch.

It will never mention the name of the product, its features or benefits in the headline. Because that would be too obvious-it would scream ad and will immediately activate the consumer’s anti-ad third eye.

Instead, in a newspaper, in a direct mail promotion, or on the internet the advertorial will attract attention and readership by merely dangling the tantalizing promise of free actionable and profitable information… if the reader will only continue to read on.

An advertorial headline won’t scream: LOSE 10LBS OF FAT IN 10 DAYS OR YOUR MONEY BACK!!

Instead, the advertorial headline will read: John Hopkins Research PhD discovers active ingredient in ice cream that causes rapid weight loss.

Then the advertorial will proceed to show and prove, in pseudo-journalistic fashion, the What, Why, Who, Where and When of how the product or service does precisely what the consumer wants and needs.

The advertorial delivers valuable, documented information that relentlessly leads the reader to the inevitable conclusion that the solution to their problem or need is… whatever it is you’re selling.

It doesn’t look, taste or smell like an ad, and the consumer’s anti-ad third eye will never see it coming.

Try it… you’ll like it.

Detailed Information On How B2b Websites Work

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B2B websites can offer huge opportunities for international traders. This article offers detailed information on how these business to business websites work.

A B2B website serves two parties – the buyer and the seller. These are also known as leads. The main function of this website is to enable visitors to find the leads they want in the shortest possible time. A buyer may be looking for seller leads, and a seller may be looking for buyer leads.

By using the search function, one can easily locate the right type of leads on a B2B website. The search tool will allow a visitor to search by country, and to view only buyer or seller leads. The search starts when the visitor enters a few keywords (likely to be keywords for some product or service), select the required options, and click on the search button. The website will then make a query to the database and return the search results.

Alternatively, a visitor may choose to browse the leads in the business directory. Similarly, he can choose to see leads from a certain country, or only buyer or seller leads. These two simple functions will help the visitor locate the leads that he wants quickly.

To serve the needs of international traders, the better B2B websites even allow freight forwarders to list their services for free. This is important for any import export business. With the information, an online visitor can easily check the charges for using these services when importing from various countries. In addition, you may also expect to see information for trade show events that are posted for free by trade event organizers.

Given the numerous benefits offered by B2B websites, one would expect a listing to be pricey. However, contrary to popular believe, a listing in a B2B website can cost as little as 25 USD a year. Often, B2B also allow businesses to sign up for free. They do so because they want businesses to try out their services, and also because they want to attract as many leads as possible. Active B2B directories with many active business listings are certainly more valuable to international traders.

Sometimes, when visiting a B2B website, you may come across a special feature called “Keyword Auction”. Keyword auction allows businesses to bid for higher positions in the B2B directory. For example, when a user searches using a keyword phrase “phone”, your contact details may be listed at the bottom of the page. As such, the user didn’t have a chance to contact you. For more exposure, you may want to consider using this feature to bid for a higher position. This gives you greater visibility, and will allow you to receive more leads.

Finally, for maximum exposure, you can always buy banner advertising on a B2B website. This is more costly than listing services or keyword auction, but it will attract attention more easily. If the products and services you offer have a more general appeal, this advertising channel may work well for you.

As you can see, there are many ways to advertise your services on a B2B website. Be sure to choose those that will give you the maximum return on investment.

Advertising Career Overview

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Students with degrees in advertising will find a competitive job market. Competition for jobs in advertising is tough because this industry customarily attracts more jobseekers than there are job openings. The draw towards this industry is the multimillion-dollar campaigns, and the glamour surrounding the promotion of products and the clients it represents. According to the Bureau of Labor Statistics ( http://www.bls.gov/ ), non-supervisory workers in advertising and public relations services made $633 a week on average in 2004. Companies in the advertising and public relations industry arrange advertisements for other companies and organizations and propose campaigns to encourage the interests and image of their clients. This industry also includes media representatives, radio, television, and the Internet. It also includes display ads, direct mail, billboards and other tangible media. The demand for educated advertising professionals is on the rise as technological advances give advertisers more options for the media on which they advertise.

You can earn an advertising degree at public and private colleges and universities, as well dedicated technical schools that offer career specific programs. Specialty schools often offer two-year degree or certificate programs in advertising. Traditional four-year college and university programs offer advertising programs within other majors such as communications, business or art programs. Most people starting out in an advertising career will be required to hold a bachelor’s degree with a liberal arts background. Bachelor’s degrees are not required for entry-level positions in the creative department. Assistant art directors, for example usually need at least a 2-year degree from an art or design school. Although assistant copywriters do not need a degree, obtaining one helps to develop the superior communication skills and abilities required for this job. Entry-level positions in the industry include account management, media coordinator, or market research. Internships, in conjunction with your education, will help you get a job when you graduate. Completion of an internship is often a necessary requirement for many advertising firms. In addition to an internship, course work in marketing, design, statistics and accounting can help get you ready for employment in this field.

Why Mobile Advertising Practices Are Increasingly Implemented

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Mobile Advertising practices are increasingly adopted and implemented by emerging as well as established brand owners. SMS Advertising is becoming one of the latest trends of brand promotion for brand owners and advertisers. Affordable and targeted in nature, Mobile SMS Advertising is one of the easiest means of conveying the brand message to target customers. In this article, let us take a look at some reasons why mobile advertising practices are increasingly adopted by brand owners-

Tremendous increase in number of mobile phones- Today, almost everyone has a mobile handset. There are also various individuals who possess more than one handset. The craze for mobile phones as a portable communication device keeps increasing day by day. Brand owners avail of this opportunity by utilising the same mobile phones as advertising mediums for lakhs of customers. Also an affordable practice of brand promotion, advertising through mobile phone effectively communicates the brand message to those targeted customers who can benefit themselves from the brand messages.

Secondly, the launches of smart phones and embedded applications with various mobile phone devices have enhanced the craze of modern customers. A mobile phone is not just a communication device in todays world. Music, games, camera, internet and various applications are some embedded features of modern mobile handsets. Advertisers ensure that their brand messages reach those customers who continuously get themselves attached with their handsets (as their extensions). At one point of time, these customers will go through the brand message. If interested, they will consider of buying the product, if otherwise, a delete button helps them get rid of the unwanted message in their inboxes. The advertiser should hence provide an interesting brand message through the mobile SMS advertising campaigns. The brand message should be influencing enough to motivate those customers who read it through their own handsets. Brand advertising requires some tricks and tactics. Advertisers should therefore keep themselves updated about which trend and tactic of brand promotion can be used to influence customers buying behaviour.

Marketers have opined that mobile advertising provides more ad spaces for CPA Publishers. This again attracts the attention of those publishers who are keen to partner with mobile advertisers for various promotion campaigns. The advertisers also avail of various benefits by partnering with the publishers.

Last but not the least; mobile advertising is considered one of the bespoken modes of communication for various brands. Brand messages through mobile media reach customers right in their palms or pockets thereby providing easy accessibility to the brand ad. Considering all the above mentioned factors, mobile advertising practices are increasingly implemented by various brand owners/advertisers.