Author Archives: blogger

Affiliate Internet Marketing.

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I have been doing some Affiliate Internet Marketing lately. This is an activity which i have read a lot about and even played around with but never became real serious about it. I purchased a book a few weeks back and everything just clicked in the affiliate marketing arena.

One thing that always has driven me crazy about Affiliate marketing is the fact that when you join an affiliate program and log on to the back office, there is training material. You will find banners, text ads, email ads, offline classified ads and many other promotional tools.

They will tell you to join the surf for traffic sites, submit some articles to directories and Ezines, post replies in forums leaving your link in the signature file. (Some forums dont even allow affiliate links) and answer some questions in Yahoo answers leaving links to your site here and there as references.

The one thing that 9 out of 10 of these affiliate back offices with all of there training offer you zero assistance in building your own mailing list. Yes I have found that 90% of affiliate programs out there just want you to send traffic to your special affiliate link and then the actual site owner collects the name and email. Can you see how you will be paying to promote your page and build a list for them making a few sales here and there.

I will not send any traffic that I have to work or pay for to any page unless my opt in form is on that page. If I am spending money or time, I want the subscriber for future contact and sales. There are a few good programs out there that steer you right and sometimes even provide a lead capture (splash, landing, magnetizer) page that you can edit and place your own autoresponder code enabling you to build your own list.

I set one of these little systems up a couple weeks back, and I am making sales on a regular basis. This is cool because the commission pays $45 and all I did was set it up once. It is now on auto pilot. My advice to you is to never promote any program until you can get a double opt in with name and email before redirecting traffic to your affiliate page.

Now that was a mouth full about Affiliate Internet Marketing.

To Your Success,

Ted

Pitchplay Launches New Pay Per Click Technology!

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PressRelease) “With rising or frequently changing search engine advertising costs, it has become essential to monitor your pay per click campaigns and cost per clicks purchased. Without this valuable information you could just be throwing your marketing dollars out the window! Says Robert Russo / CEO of PitchPlay.”

Tampa,FL – http://www.pitchplay.com announces the launch of its ENTERPRISE class website landing page software for online marketing and advertising campaigns.

Pitchplay is a software that combines the best of website design with the POWER of video web commercials and video sales reps to help businesses improve the sales conversions for their online marketing campaigns.

PitchPlay’s advanced system has the ability to track customer acquisition costs (How much it costs to get 1 sale) and alert you when you are losing money from your pay per click campaigns.

PitchPlay users can now focus on how much it costs to get 1 customer vs how much they spend each month on pay per click and sponsored advertising.

With PitchPlay, consumers and designers can create powerful website landing pages that can help businesses dramatically increase potential sales conversions and sales closing ratios.

With PitchPlay! Using the power of our video sales reps you can

Perfect your sales pitch

Improve your sales conversions

And track the results in real time with our POWERFUL ANALYTICS DASHBOARD!

PitchPlay operates like an ecommerce shopping cart and is PCI compliant, a heightened level of internet security to protect your sensitive online data.

PitchPlay also allows direct connection to your payment gateway or merchant account so you can manage transactions, refunds and cancellations all from within PitchPlay.

PitchPlay also offers credit card processing and merchant accounts from within our AMAZING system.

With a simple application you are only a few clicks away from accepting credit cards online. Most completed applications are usually approved with 24-48 hours by an authorized merchant services provider.

Our advanced dashboard management system makes it easy to track your marketing results across several different deployed web pages.

Running multiple PPC (Pay Per Click) campaigns at the same time, PitchPlay takes the pain point of complicated conversion tracking software and a/b testing and simplifies the analytics or results. The purpose is to improve your return on investment by making sure that you are not losing money from bad sales conversion rates vs your marketing spend amount.

With PitchPlay you can use the power of VIDEO to captivate your audience and turn browsers into buyers! With our huge selection of male and female video sales reps we bring the human element to your website and pay per click landing pages! You can choose your actor, write your own script if you want, select what you want them to wear and many other options all from within the PitchPlay system.

“It’s like having a live sales rep on your webpages 24/7 – 365 says Robert Russo / President of PitchPlay.com

About PitchPlay
The primary function of PitchPlay is to help advertisers discover the exact customer acquisition costs or how much it costs the advertiser to get 1 sale vs how much they spend on marketing and advertising each month.

The system offers a dynamic a/b testing platform that helps find the bottom line. Without knowing how much it costs to acquire each business client you could be just throwing money out the window. Sign up today or call for a live demo.

Mobile Apps are Effective Marketing Tools for Local Bars

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In the turn of the new millennium many people already owned and used mobile phones. The phones in use back then were limited to calling and sending simple text messages. That was before the advance of the smart phones. Smart phones are a type of mobile phones which have computer ability or near computer ability. These phones are not only used for making calls and sending text messages, but they perform a number of other tasks. Smart phones can now be used as effective marketing tools. All types of small businesses can benefit by having a mobile app developed specifically for their needs. This article focuses on mobile apps for bars.

Mobile apps for bars are those mobile applications which have been designed to serve the bar and or restaurant niche. The app should be equipped with certain functionality in order to turn it into an effective marketing tool for the business. Some of the functionality should include a coupon management system, mobile ordering, payment processing, a marketing list, and more.

Building loyalty with check-Ins and coupons.
One of the great ways that the mobile app is useful for the bar industry lies in the loyalty coupon system. A loyalty coupon system refers to a method employed by the business to reward the customers based on their loyalty to the business. Every time a custom comes in they can check-in using their mobile device. Each drink or food the customer consumes can also be tracked through the mobile app system. The business owner can decide how and when to reward their customers with a special coupon. For example, they may give away a free drink after five check-ins. The customers are suddenly motivated to come back into the business time and time again. Whats more, every time a customer checks in or unlocks a coupon, theyre prompted to share their experience with their circle of influence via text messaging, email, Facebook and Twitter. Their friends will then receive a request to join the mobile app community, and eventually pull them to the bar or restaurant.

Communicating effectively with customers via push notifications.
Push notification capability is one of the most effective features that a mobile app should have. They are very instrumental in customer marketing. Push notifications are instant messages that are delivered to customers phones and deliver an astounding 97% open rate. The bar may notify their customers of a special event, a special discount or simply invite previous customers to come back with one push of a button.

These are just two of the many features a mobile app can provide. Bars and restaurants would also benefit by enabling mobile ordering and payments, integrating their social accounts including Facebook and Twitter, having a Fan Wall for customer interaction and more. A mobile app will enhance any business marketing efforts.

Sharon Slams Hayden Anew Over Billboard Ad

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Megastar Sharon Cuneta did not mince words on Sunday when she addressed anew an issue involving her controversial Marie France billboard ad. Cuneta noted that it doesnt make sense that Marie France would put up a billboard with her altered photos and risk ruining both their reputations and credibility. She said they are not stupid to do that.

You come out with a billboard like that and then you see this girl on TV shows like The Buzz or Star Power every week, tapos iba yong itsura. Parang ang laki laki ko naman sa Star Power tapos sa billboard sobrang liit ko, sino po bang mag-mumukhang tanga doon, di ba? the megastar said, referring to a singing competition shes currently hosting.

Napakalayo ba ng itsura ko doon sa after picture dito sa nakikita ninyo sa TV?

According to Cuneta, she is picky when it comes to accepting endorsements and that when she endorses a product or service, I have to believe in it. She said she would never deceive the public. She said endorsers are also made to sign something [because] there has to be truth in advertising.

She also pointed out that all her photos were done by noted photographer Raymond Isaac, who is known for his ability and honesty.

Walang dinaya doon. Bakit? Kasi po its a series of billboard na lalabas over the coming several months, yong progress ng weight loss kohanggang you reach the ideal weight para makita na its working and its gradual, she said.

I can assure you, and God is my witness, those pictures are not altered to make me look thinner than I was at that time, she added.

She said she is not surprised that her detractors are making up these controversies. Lets just say, puwedeng competitor, puwede din na isang tao with an ax to grindMahirap magsalita kasi ayokong pumatol sa isang hindi kapatol patol.

Sharon vs Hayden

Cuneta recently lambasted former celebrity doctor Hayden Kho after he allegedly took a swipe at her billboard on Twitter. Kho is the boyfriend of Dr. Vicki Belo, owner of the Belo Medical Clinic. The target of her fury was this statement made by Kho last January 28: Theres a billboard ad in EDSA developed by advertisers who think consumer are stupid. Guess.

The megastar believes that Kho was referring to her controversial Marie France billboard. Kho has already made a denial that he was referring to Cunetas billboard. Kho said Cunetas statement was quite a wounding tirade from someone I respect. Ironic, really. Very ironic.

Despite the denial, Kho is not yet off the hook as far as the megastar is concerned.

On Sunday, Cuneta said she got a piece of information saying that Kho, the central figure in the 2009 sex video scandal, was referring to the billboard of Joel Cruz of Aficionado Perfumes that came out in July 2010. She wondered though why it took Kho 7 months to react to Cruzs billboard.

She also noted Khos timing. She said he made that post when rumors about plans to remove her billboard along EDSA began to circulate. Cuneta also countered, I dont understand. Whats ironic is that he respects me and that I have to treat him like this? I dont treat people in a bad way unlessI know how to protect myself. There are times na kailangang tahimik ka lang pero there are times na you have to stand and fight for yourself.

During the interview, she also brought up the 2009 sex video scandal. Her daughter, KC Concepcion, was dragged into the scandal.

If he respects me so much, bakit nadamay ang anak ko? Cuneta said. I think that time lagi niyang tinetext ang anak ko. I never said anything kasi alam ko ang totooalthough nakakainis ma-associate sa ganoong issue ang isang bata na alam mong pinalaki mo ng ubod ng disente.

She also noted that it was so convenient for Kho not to name the billboard he was referring to, so that later on he could easily issue a denial when confronted.

Nonetheless, she thanked all her detractors because people are now talking about her billboard because of them. Effective na effective ang endorsement. Parang nataranta kayong lahat ng bonggang-bonga.

Why Pay per Click advertising is important for your business

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Pay per Click Advertising, or its short form, PPC, is a good way to promote your business or website on the internet, since it will help you to get targeted traffic to your site, and, therefore, increase your sales.

The leading PPC platform, with approximately 75% market share, is Google AdWords. It works in two different sections, the search network and the display network. The first one permits you to announce on Googles result pages. The Ads will be displayed either on the right hand column or at the top of the search results. The main advantage of making your online marketing using the AdWords platform is that you will actually attract for you web site potential clients that are searching for exactly what you offer. This is what makes the PPC advertising different from other types of online marketing. The advertisements are showed in order to fulfill a demand. That is why the results are great and come fast.

The display network, on the other hand, allows you to promote your site or product on hosts’ websites. In this case, the Ads can be published in text, banner or video format. This is also a good way to build your brand on the internet and become famous among the users. In order to get the best of the PPC benefits, you can target your advertisement demographic and geographically. This method will ensure that you are going to promote your services among people who are more likely to become consumers and also to make people know new products or services that they would not search for.

The PPC advertising help you to make your website be displayed on the top of the search engine result pages faster than a SEO service would do. The traffic on your website will increase immediately, but to take the maximum profit of a PPC campaign, it is important to offer users services and products that they are able to buy online or at least enquire about.

This is the best option for ecommerce sites, but maybe a not so palpable choice for the service industries. However, even if the campaign to not represent a immediate profit for the service industry, the increase on the number of access can be turned into real clients if you encourage user to enquire online. Maybe you will have to offer some advantage to the user first to make the deal later.